Privacy Policy and Personal Data Processing

1. General provisions

This Privacy Policy (hereinafter – the "Policy") defines the procedure for processing and protecting the personal data of users of the website shanghai-guide.com (hereinafter – the "Site"), which is owned and operated by an individual guide‑interpreter providing services in China (hereinafter – the "Operator", "We", "Us").

By using the Site, contacting us to book services, or submitting any personal data, you confirm that you have read and agree to the terms of this Policy.

2. What data we collect

We only collect data necessary for organising and providing our services (private tours):

  • Identification and contact details: your first and last name; phone number; email address.
  • Data related to your service order: dates of your stay in China; number and age of tour participants; route preferences, interests, special requests (e.g., dietary restrictions).
  • Correspondence data: communication history via messengers (WhatsApp, Telegram), email or contact forms on the Site.
  • Technical data (automatic): IP address; browser type and version; site usage data (via Yandex.Metrika cookies); time and date of access.

3. Purposes of data processing

We use your personal data exclusively for the following purposes:

  • Contacting you to discuss, organise and confirm private tour bookings.
  • Creating and agreeing on personalised itineraries tailored to your interests.
  • Sending important information: order confirmations, meeting details, changes to the programme.
  • Ensuring the security and high quality of the services provided.
  • Fulfilling our contractual obligations to you.
  • Improving the Site and analysing its traffic (anonymised data).

4. Data storage and protection

We apply organisational and technical measures to protect your data from unauthorised access:

  • Correspondence is conducted via messengers with end-to-end encryption (WhatsApp, Telegram) and through secure email services.
  • The Site uses a secure HTTPS (SSL certificate) connection.
  • Access to information is limited to directly responsible persons (the guide).

Data retention period: Your personal data is stored for 3 (three) years from the date of our last interaction, unless otherwise required to fulfil a contract or by law.

5. Transfer of data to third parties

We do not sell, exchange or transfer your personal data to third‑party companies for marketing purposes.

Transfer of minimal necessary information may be required in strictly defined cases:

  • Service partners: to organise transfers (the driver receives only your name and phone number for communication) or to pre‑purchase entrance tickets to museums, parks (names and, if required by the venue, passport details are shared).
  • By legal requirement: upon receiving an official request from authorised government bodies in accordance with applicable law.

6. Cookies and analytics

The Site uses the following technologies:

  • Yandex.Metrika: to collect anonymised traffic statistics (number of visitors, popular pages, traffic sources). This helps us understand how to improve the Site. You can opt out of data collection via Yandex.Metrika opt-out.
  • Session cookies: necessary for the technical operation of the Site (e.g., remembering your selected language).

You can manage cookies through your browser settings. Disabling some cookies may limit the Site’s functionality.

7. Your rights

You have the right to:

  • Access: request information about what data we process about you.
  • Rectification: correct or update inaccurate or incomplete data.
  • Erasure (“right to be forgotten”): ask us to delete your data if it is no longer needed for the stated purposes or if you withdraw consent.
  • Withdraw consent: withdraw previously given consent for data processing.
  • Restrict processing: request temporary suspension of data processing (e.g., while verifying its accuracy).

To exercise any of these rights, send us a request to the contact email: guide-in-china@mail.ru. We will respond within 30 calendar days.

8. Contacts and questions

If you have any questions about our Privacy Policy or the processing of your data, please contact us:

Email: guide-in-china@mail.ru

9. Changes to this policy

We reserve the right to make changes to this Privacy Policy. The current version will always be available at this page: https://shanghai-guide.com/en/privacy-policy/.

If we make material changes, we will notify you by posting a prominent notice on the Site or sending a notification to your email address if we have one.

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